Combine warm water, dry active yeast, and granulated sugar in a mixing bowl. Let sit for 5 minutes until foamy.

Add salt and all-purpose flour to the mixture. Mix on medium speed with a dough hook for 5 minutes until elastic and smooth.

Cover the bowl with a towel and let the dough rise in a warm spot for 10 minutes.

Roll the rested dough into a rectangle about 1/4-inch thick. Brush with melted butter and sprinkle with brown sugar and cinnamon.

Roll the dough tightly to form a log and cut lengthwise down the center.

Twist the two halves together and tuck the ends underneath. Place on a parchment-lined baking sheet.

Cover with a towel and let rise for 20 minutes.

Preheat the oven to 375°F. Bake the loaf for 20 to 23 minutes until golden brown.

Let cool for 5 minutes on a wire rack.

Mix powdered sugar, room temperature butter, and heavy cream until smooth. Drizzle over the warm loaf.

For cream cheese frosting, apply once cooled slightly.